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Channel Concepts Jan/Feb 2008—State of the Market
Make sure you are ready for the coming year. With the fears of recession, companies may be slower to approve budgets. This is bound to affect your business if you don't plan ahead... More Details
Channel Concepts March/April/May 2008—Making the Most of Introductions
learn the art of meeting people. Every person you meet is either a buyer of knows one. Don't waste the opportunity by say "I am in sales".... More Details
Channel Concepts June/July 2008—Making the Most of JMF
Joint marketing funds can help your company find new business without spending a lot of money. Every year millions of dollars in allocated JMF go unspent simply because companies don't understand how to obtain them - find out the secret to getting your share .... More Details
Channel Concepts August 2008—Effective Demand Generation
Putting together effective events is not as easy as it seems. If your company has tried lunch and learn type marketing, I am sure you get people to show up - but do they really buy anything? If they are new prospects, chances are they don't. Here are some ideas on what to do about it.... More Details
Channel Concepts September 2008—Effective Follow-up Programs
You can spend thousands on marketing programs, but without a well planned follow-up strategy, your efforts will likely be wasted. Read more about how to plan the right follow-up strategy for your marketing efforts.... More Details
Channel Concepts November 2008—Plan for 2009
You can spend thousands on marketing programs, but without a well planned follow-up strategy, your efforts will likely be wasted. Read more about how to plan the right follow-up strategy for your marketing efforts.... More Details

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