Master the Security Sale

Completely Transform Your Business in Just 3 Months!

Get Started Now for Just $1997 (a $5500 Value!)

Over 15 Years Ago, David Took His CISSP Exam. WHY?

Selling Security is Not Easy. Until NOW!

SECURITY HAS NO ROI.  And while it’s “Top of Mind” for most business leaders, no one is actually thinking about it until it’s too late.

This program comes from real world experience – getting into new accounts, moving up the org chart, and creating new opportunities. In this program we’ll show you the power of SECURITY to CLOSE…

Now in an easy-to-digest format – Work at your own pace. Get a fresh perspective on sales and how SECURITY will open new doors you never thought possible.

Here’s What You’ll Get When You Enroll:

First, what you WON’T get are more speeds and feeds…Discover the most effective value proposition there is – no matter what size companies you call on. You’ll also see how SECURITY leads to MANAGED SERVICES (Annuity Sales) every time!!!!

Learn the message that is converting over 90% of the time…Find out why most security assessments don’t lead to business, and how to change that forever.

  • 6 Modules will take you on a journey to MASTERING THE SECURITY SALE.
  • Watch core video trainings and explore additional video and downloadable resources with each module, plus download your workbook to reference all that you learn.
  • 6 Open Coaching Sessions, available every other week so you can ask your questions and get answers in a group class setting.


  • BONUS #1: Lifetime access to the member portal so you can review the training anytime you want!
  • BONUS #2: Downloadable pdf bonus resources and additional videos featuring insider information on exactly what business leaders need – how to gain access to them without painful cold calls and long drawn out sales cycles.


Sign Up Today for Just $1997 (a $5500 Value)!

30 Day Money-Back Guarantee

And there’s no risk – if you don’t see immediate value, let us know within 30 days and we’ll refund your money, no questions asked!

Explore 6 Modules:

STEP 1: Unlock the Power of the Security Message

Discover how you can convert 75% – 90% of Business Leaders to a security assessment. Once you understand the message you can give it just about anywhere:

  • Find out why security is an essential part of every technology provider’s solution strategy.
  • Discover two SECRETS to making the security sale every time.
  • See why sales people fail to make their numbers and how security changes everything.
  • Avoid commodity product selling, leveraging security to increase margins and create differentiation in the face of competition.

STEP 2: Know the Threat Landscape – Hype vs. Reality

We are at war! The problem is, without earth shattering explosions and body bags people are slow to react. In David’s CIO facing presentation, he uses a specific strategy to awaken them to reality.

  • Learn the power of sound bites and how to reach an executive audience (You’ll also learn why statistics don’t sell).
  • Discover the primary tools used to steal data, and how to explain RISK to a non-technical buyer without getting bogged down in the weeds of technology jargon.
  • Discover 7 major trends threatening your prospect’s world right now.

STEP 3: Powerful Marketing Concepts That Drive Sales

The two most commonly used strategies for selling security (compliance and breaches) fail to move people. In this module you’ll discover why and how to overcome objections.

  • Discover how to use one of the most powerful risk measurement models in the industry, why promising deals stall out, and how to move your deals forward against all odds.
  • Stop cold calling and use this simple strategy to attract dozens of new leads!
  • Learn how to move from vending to advising (becoming your client’s trusted RISK ADVISOR).

STEP 4: Master the Security Message That Converts 90% of the Time 

Security is best sold to people with liability.  However, stake holders often send you back to IT. Find out how to grab the attention of “Asset Owners” (those with liability and influence) and build an advisory relationship with them.

  • Discover 3 simple questions that will get you on your way to security business.
  • Master the framework David uses in lunch & learn programs to convert his audience.
  • Find out about the one, predictable mistake almost every business is making, and how  help them solve it.
  • We’ll give you a value proposition in this module that won’t commoditize  – learn it, master it, and your business will grow!!!


STEP 5: Creating Undeniable Justification Using One Simple Tool

Only about 20% of the security assessments convert to remediation projects, yet almost all of them show urgent issues. This module explains why assessments aren’t, and how to fix this frustrating problem.

  • Discover 4 types of assessments (but only one leads to bigger remediation projects).
  • Learn how to convert assessments into managed services contracts.
  • Discover how to use an assessment to gain access to all levels of the organization.
  • Find out when it’s okay to charge for assessments, and when to offer them free.

STEP 6: Delivering the Message That Leads to High Margin Business

In the end, everyone has a security problem. But getting your prospects to see the urgency is not as easy as it sounds.  This final session covers working through the sales process to the point of persuading your prospect to take action.

  • Learn how and when to propose your recommendations.
  • Discover the “So What Test”, one of the most powerful assessment tools in your bag.
  • Find out what questions to ask during assessment interviews and who to include.
  • Discover how to assemble your data and get it to the people who make final decisions.

Get Started Now for Just $1997 (a $5500 Value)!

EVERY BUSINESS IS UNDER FIRE RIGHT NOW!!! – And in need of serious advice.  The problem is, most don’t know it. This is your opportunity to become their RISK ADVISOR!